The world has gone digital and as of 2017, it was calculated that 90 percent of U.S. businesses were using social media for marketing purposes. This means for any business to thrive today, you will need more than the mainstream media and this is where digital marketing comes in. Digital marketing is a cost-effective andRead more
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We live in the internet age, where almost everything is being digitized one way or the other. However, despite the dominance of the digital world, marketers still struggle when it comes to selecting a marketing method. Despite digital marketing techniques seemingly taking a front seat when it comes to reaching a wider modern audience, traditionalRead more
The digital age has reshaped virtually every aspect of human life and quite naturally, business was not left behind either in this race for optimal and maximum digitalization. Marketing as an integral component of modern-day business has also entered its digital age to benefit from the fast information transfer that is re-defining marketing procedures atRead more
eCommerce has grown by massive leaps and bounds over the last decade and it is one of the fastest-growing sectors in the world. One of the world’s richest companies, Amazon started out primarily as an eCommerce business and is now worth $1 trillion. If you’re an eCommerce company, you probably know about Shopify. It’s theRead more
WordPress is hands down the best platform to build websites easily and at quite an affordable price. However, if you don’t optimize it correctly, your website’s loading time will be quite slow. Unfortunately, if your website takes too much time to load, it results in increased bounce rates and declined conversion rates. Consequently, you willRead more
One of the most important ways to improve the SEO of your website and rank higher on Google is by acquiring backlinks. Google has updated its algorithm thousands of times in the 21 years of its existence and in 2019, they recorded 3,620 improvements. While these changes to the algorithm make the search engine resultsRead more
CERN, the first-ever website, went live in 1992. Back then, the most exciting part about it was the fact that it went live, and not much else. It was a 100% text-based page, and the only splash of color it had been the default blue hypertext. Websites have come a long way since then. Today,Read more
There is so much happening in politics today that attracts lots of views and opinions from different people. If you love politics and will love to share what’s happening from your perspective, guest posting is a great way to do that. Apart from being able to share your views with a larger audience, guest postingRead more
With so many content management systems available online, you have no excuse not to build a professional website for your company. Creating one has never been easier. Today, more than 3 billion people use the internet on a daily basis. While, some of them may limit their internet use to social media platforms like FacebookRead more
The Music and Entertainment industry is a fast-rising industry with an increasing audience over the decades. As technology evolves and new innovations are introduced, the music industry has more to offer and more people want to be a part of it. Our cultural evolution has also contributed to the change in the sound and styleRead more