When Google implemented their Pigeon search algorithm in July 2014, local search ranking took a big hit. According to Google, their new algorithm was supposed to create a tighter connection between their core and local search algorithms. Moreover, drastic changes were also seen when searching for something directly on Google Maps. After Pigeon was implemented,Read more
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One of the most basic principles of search engine optimization (SEO) is keyword researching by usin keyword tracking tools. Keywords make up the fundamental part of SEO. To put things into perspective, every time someone searches for something online – usually via a popular search engine such as Google, Bing or Yahoo! – they useRead more
Back in 1994, a consortium with the goal of aligning all web documents to be consistently displayed on all available platforms was established. The World Wide Web Consortium or W3C has been following its mission ever since. Currently, the W3C offers a strong set of guidelines meant to help developers create a rich and interactiveRead more
Almost everyone these days knows the word SEO or heard about Search Engine Optimization, even if they know little about what it really is. The purpose of SEO is to make your site more visible in the search engines, making it show up on the first couple of pages when someone searches for a particularRead more
With so many content management systems available online, you have no excuse not to build a professional website for your company. Creating one has never been easier. Today, more than 3 billion people use the internet on a daily basis. While, some of them may limit their internet use to social media platforms like FacebookRead more
Getting your website on the top search results pages of popular search engines is not an easy task. However, if you are looking for ways to achieve this for your online business, the knowledge of SERPs can prove to be a valuable link between your efforts and the success of your online marketing campaign. WhatRead more
Conversion rate optimization or CRO is a continuous process that increases the percentage of your website visitors who take a required action. This action can be anything from signing up for your newsletter to making a purchase. The key to CRO is understanding how your visitors use your website. Tracking their moves, without being intrusive,Read more
By now, the internet is filled with research that shows the importance of having your company’s website rank on the first page of the search results. When someone searches for something online, regardless if it’s on Google, Bing or Yahoo!, their query will be answered by a multitude of search engine results pages or SERPs.Read more
Search Engine Optimization or SEO is one of the most important online marketing strategies that you can adopt in order to make your business more profitable and increase your sales. There are numerous benefits that a well-done SEO process brings, however, in this article, we will focus on the top 5. By running a successfulRead more
Every business owner wants to grow its customer base. When more people use your products or services, your revenue and profit increases. In the digital era, the first step towards increasing your customer base is to increase the inbound website traffic. More traffic means more potential customers. Here are 4 tips for increasing your websiteRead more
