Paid Traffic Services

When you search a query on Google, the Search Engine Results Page (SERPs) presents you with the top-performing results, which can be either organic or paid. Paid search results are often singled out from the organic results, as they show the word “ad” in a small green box and appear first before the organic results. They are also sometimes tagged as sponsored posts, especially for product searches. 

This form of marketing works as a pay-per-click model, which means you only have to pay for the number of times your ad was clicked on. To make your ad rank higher, you can use a keyword planner to select the best search terms for your business. This will help you pick the right keywords to ensure you target the right people in your niche. 

Also, Google Ads helps you monitor your ad campaign to know how far your ad has gone and how effective it has been since you began the campaign.

Paid search can’t be used interchangeably with Search Engine Optimization (SEO), as they are two different things. However, paid search encompasses SEO, except that it is not organic and your business did not appear on the Search Engine Results Pages (SERPs) based on your efforts but rather based on the pay-per-click model.

SEO is the process of optimizing the content on your site to improve the site’s visibility on SERPs. This includes using the right keyword, focusing on your audience throughout the pages of your site, writing and sharing valuable content, using proper internal and external links, and more. 

Paid search, on the other hand, does not require this process but you still get the chance to appear next to organic search results. Although this will not give you the same results as SEO, it is an easier way to focus on your audience and draw their attention to your site. 

Paid search might not be the same as SEO but it still has its advantages and here’s why:
1. It produces fast results
If you don’t want to go through the long process and wait for a while before seeing results from organic SEO, paid search is the best way to go. You can get started today and see results faster than you would with organic SEO.
2. It helps you generate more qualified leads
Paid search targets your audience and helps you get more qualified leads, as the people who click on the search results are likely to be interested in your products or services.
3. It is great for local search
If you would like to target people in a particular region, paid search works best for that. This is especially efficient for small businesses with a physical store.

Paid search is quite effective for many reasons. It shows up every time someone searches for a keyword that your site ranks for. More people today spend long hours on their phones, which means they would rather do a quick Google search to get answers than asking around. With a Google search, results from your site or business can pop up and you can generate leads from that.

If you have a website and you’re building your organic SEO, integrating paid search into your business is a great way to complement your SEO efforts. It also helps you have a wider and targeted market reach and improve your marketing strategies across all your social platforms.