If you’ve ever had anything to do with the online marketing strategy of your company, chances are you’ve heard of search engine optimization (SEO). From a company owner perspective, you should know the two types of SEO that can help you attract more customers: organic SEO and local SEO. Organic SEO refers to a strategyRead more >

When Google implemented their Pigeon search algorithm in July 2014, local search ranking took a big hit. According to Google, their new algorithm was supposed to create a tighter connection between their core and local search algorithms. Moreover, drastic changes were also seen when searching for something directly on Google Maps. After Pigeon was implemented,Read more >

One of the most basic principles of search engine optimization (SEO) is keyword researching by usin keyword tracking tools. Keywords make up the fundamental part of SEO. To put things into perspective, every time someone searches for something online – usually via a popular search engine such as Google, Bing or Yahoo! – they useRead more >

Back in 1994, a consortium with the goal of aligning all web documents to be consistently displayed on all available platforms was established. The World Wide Web Consortium or W3C has been following its mission ever since. Currently, the W3C offers a strong set of guidelines meant to help developers create a rich and interactiveRead more >

Almost everyone these days knows the word SEO or heard about Search Engine Optimization, even if they know little about what it really is. The purpose of SEO is to make your site more visible in the search engines, making it show up on the first couple of pages when someone searches for a particularRead more >

We’re almost halfway through 2018. If you haven’t already started improving your business, this should act as a wake-up call. Below, we have put together 8 marketing strategies that you should be using right now if you’re a real estate agent: Improve Your Photo Quality It goes without saying that real estate is highly dependantRead more >

You would think that ‘digital agency’ is a redundant term, given that most of today’s advertising and marketing is done through a digital medium. The only reason why it’s still acceptable to call it a digital agency is because other traditional mediums still exist: TV, radio, print, and so on. Not only do these traditionalRead more >

With so many content management systems available online, you have no excuse not to build a professional website for your company. Creating one has never been easier. Today, more than 3 billion people use the internet on a daily basis. While, some of them may limit their internet use to social media platforms like FacebookRead more >

Getting your website on the top search results pages of popular search engines is not an easy task. However, if you are looking for ways to achieve this for your online business, the knowledge of SERPs can prove to be a valuable link between your efforts and the success of your online marketing campaign. WhatRead more >

Startup marketing is one of those things that could make or break your new small business. You want to take advantage of all your opportunities if you want your business to strive in an ever-changing digital marketing scene. If you don’t do it, someone else will. Chances are, that someone else could be your directRead more >