Today we are going to examine 5 such tools and resources which will help you tap into your competitor’s trunk line and know what strategies they are following. With these tools you will not only get to compare your web site traffic but will also get the chance to know more about their keyword strategies, traffic sources etc.
Here they are:
1. Alexa Ranking
Alexa Traffic can be used as a competitive intelligence tool but you should take into consideration the fact that its sample size of audience is too small; Just enter your competitor’s site in the “Compare Sites” section and measure the results of your web marketing efforts in comparison with your competitors. It helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to pay for advertising space on your Web site. Not everybody has the Alexa toolbar installed, so there might be many web sites that, they have a lot of traffic, will not be ranked (or not high enough) by Alexa. The overall traffic is calculated for the top-level domain only. If you want to compare web site traffic of different websites on one scale graph then Alexa can provide you the simplest way to do this just by editing your url: In the URL bar of your browser enter the following url: http://traffic.alexa.com/graph?w=379&h=216&r=6m&y=r&u=website1.com/&u=website2.com/&u=website3.com replace website1, website2 and website3 with your competitor websites and hit enter. Soon you will have the Alexa traffic comparison graph on your screen. You can also add more websites in similar fashion to compare web site traffic of more websites.
2. Google Analytics
Google Analytics is undoubtedly the most widely used web analytics application. Google Analytics gives you a lot more information, can generate up to 85 different statics that will help you analyse all possible data about your website traffic. It not only follow visitors to your site or the number of page views, it can be used to see which is most visited content, time on site per visit, which ads are compelling the most visitors to your site, it track the performances of your marketing operation, including AdWords, Adsense and emails.
3. Microsoft Network Monitor
Microsoft Network Monitor is a package analyser that allows you to capture, view and analyse network movement. This tool is convenient for troubleshooting network problems and applications on the network. Main services include support for over 300 public and Microsoft proprietary protocols, and at the same time capture sessions, a Wireless Monitor facility and detection of promiscuous facility traffic, amongst others. It increase system availability, Optimize storage and similar resources and enhances and full realizes security measures.
4. AWStats
This is the best free program you can get to analyse statistics for your website. You have to upload the program to your server and make some small modifications depending on where you load it. You may also have to generate or alter your .htaccess file and that may looks petrifying but it isn’t that difficult. It will give you exceptionally valuable information about traffic to your website. This may be difficult for beginner, if you have some computer understanding you should give AWstats a try.
5. SimilarWeb
It is a good source to find out website traffic and demographic statistics. SimilarWeb works the same way, and one advantage it provides (against other such tools) is that a fair amount of data is available for free. So simply input the URL of a website that you want to collect some statics on, and the tool will give you brief details about that website, along with their traffic estimates. The numbers presented are fairly close, though obviously not precise. As it stands, though, this probably is one of the best traffic estimation tool available online, and you can use it to collect some good results and compare how your sites compare with your competitors. It also works with mobile apps.
What other tools do you use? Share with us please…
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