Writing a blog post is no longer only about typing and hitting publish. With so many great resources out there, people want to get something more from a blog. That’s why it’s important to always write a blog post with a clear purpose in mind, so that you not only get great content published but also connect with your audience.
But how do you write a blog with purpose?
It all starts with the overall goal of your blog; why are you writing? Who is your audience? What do you want to achieve? By knowing what your goals are, you will be able to focus your efforts and write with a clearly defined purpose for your audience.
Planning Your Blog Posts
There are a few aspects to consider when you want to publish a great blog post. You want to convey the right message to the right audience, while getting your message across. Here are a few questions you can ask:
- What’s my message?
- Why does it matter?
- How will I deliver it different than anyone else?
Even if you are writing about a topic that was covered before somewhere else, you don’t have to do it necessarily better, but definitely different. Be unique in the way you tell your story and deliver your message, so that you build an audience of followers who you can engage with.
Develop Your Own Strategy
As your blog will be unique, you want to write a blog post that reflects your views, personality and style. That’s part of developing your own strategy and message you want to convey. It doesn’t have to be complicated; it simply means that you need to be clear on what you want to achieve and how you want to achieve it.
Who is the message for?
Determine who you want to reach with your blog post. Who is the message for? Who do you want to be reading your blog? It’s an important question to ask and often the first step in determining the purpose of your blog post.
What is my message?
Now you need to focus on exactly what it is you want to tell people. When you know what you want to say, you can find the words to say it in your own style. It’s also what makes you unique from the rest.
Focus on your strengths
If you want ideas, focus on what you know and what your strong points are. Do you know how to motivate people? Do you have insight into a specific topic or industry? Use that to get your message across to your audience. Create a topic for discussion and find ways to use your skills and knowledge to write for your audience.
Face Your Fears When Writing
Always ask yourself what is holding you back. Then work to address these challenges so that you can get started and write a blog post that has purpose. Your message is important, you just need to find a way to get it done.
- If you feel you are not ready, remind yourself that you will learn even more along the way and gain experience as you move along.
- If you worry about what your audience will think and if the message will be right, remember it’s about getting your message across to anyone who wants to read it.
- If you are not sure how to put your message into words, you can get help by having someone write your blog post for you or working with a blog writing service that will take your idea and craft the perfect blog post.
- If you are stuck on ideas, look at similar, successful blogs or follow industry leaders to see what they are talking about and how they are getting their messages across.
Building Your Blog
Now that you have the most important parts out of the way, you can start building your blog. Be sure to choose the right topic and tagline, so that you can capture people’s attention from the start and build a loyal following.
Also make use of the many great blogging tools that are available. WordPress is the most popular blogging platform and there are many great tools and plugins available. You can link to social media and share published posts from there, while adding great images to improve the appearance of your blog.
First impressions last, so you want people to look at your blog post and want to read it. Keep paragraphs short, use bulleted lists, add images and use appropriate headings throughout your content.
By building a community you will start to have a loyal following that enjoys your posts and the message they have, as most people want to follow blogs with purpose – whatever that may be for your specific content goals.
Finally, remember to write for your audience. You know who they are, and the type of people who will benefit from reading your great posts every week. Know what they want and what they are looking for, and don’t forget to encourage comments. You can also reply to their comments, engaging your audience even further. Replying to comments will also show that you are involved in your posts and have a genuine interest in what your audience has to say.
Need help to write a great blog post for your blog? Not sure where to start? Take a look at our expert content writing services and attract and engage your audience.