Landing page can be considered as a factor that you should consider very well before you are making the decision of buying traffic that is targeted to your website. This is the page that cannot be considered as the main entry but is still imperative for the purpose of optimizing the sales copy for the purpose of getting optimum amount of conversion. There are chances for your website to have numerous portals to which there are chances for traffic to go, but the major aim should be for leading the targeted visitors to landing page where you get an opportunity for marketing the prospects that you have with the primary goal of traffic conversion to sales.
Before you are buying traffic, you should try for optimizing the landing page to such a manner that you get maximum chances for conversions. There are numerous components associated with landing page. There are no shortcuts available for the optimization of the landing page. It is necessary for you to deal with each and every critical aspect that is related with the landing page so that you get some better means for optimizing it for a higher rate of conversion. There is no need for you to deal with every different thing that is associated with the landing page but it is necessary to focus on the important parts and then you will be able to accomplish what you exactly need. Here are some tips that can help you in the phase of the optimization of your landing page.
Going Directly to Point
When you are having the visitors in the landing page, there is possibility for most of them to buy the things on your online store and so never try to make things confusing. The landing page should be crisp and all into the point. There is no need for displaying unnecessary stuffs in the landing page and make the customers get bored. Make sure that only relevant and interesting things are there on the landing page.
In the aim of making it a catchy one most of the people try to put everything possible on the landing page and make it get cluttered. A cluttered landing page can only be helpful in confusing the customers. Try to make this page crisp and clean so that the visitors get a better experience.
Segmenting the Audience
If you are in the market for selling different kinds of products, then it is not good for you to redirect your customers to a general page rather than that you can make landing pages for every segment. Landing page segmentation can help in accomplishing more conversions.
Getting Rid of Navigation
Landing page can be considered as the final phase that is related with marketing or buying. If you are not doing a job then you are done with it and there are chances for losing prospects too. This is the final chance that you get through which you can convert the traffic that comes to your website into sales. The major focus of you should be in sales pitch and you should try to provide sales copy also for the visitors.
Putting Primary Statement Over Fold
Above fold which is the space that you can find just after header and also above space for content. This area is called as primary lot in the case of landing page. This is the space that is viewed mostly compared to the other areas in page.
Repeating Call to Action Statement in Intervals that are Comfortable
It is necessary for you to make sure that the customers have reached the right place. This can be done by the insertion of CTA statement in a repeated manner in strategic areas.
Adding Screencast for Reinforcing Message
Most of the people who are available are much lazy for reading longer text pages. Most of the people like other medias like video audio etc for knowing more about the thing rather than text. Do not make the landing page accustomed only with videos bit provide more options for the customers.
Reinforcing Customer Confidence Along with Reviews from Customer
The major secret behind the success of many of the huge online retailers include the customer rating and review. This is how they can increase the chance of most of the prospects for getting confidence and buying the products that they need. Try to highlight the positive reviews and ratings about your company so that there are chances for more customers to get attracted towards it. There should be negative feedbacks too for maintain the balance. The customers should know about the pros as well as cons so that they get more trust on the company.
Giving More Assurance to the Prospective Customers Through Guarantee
There are many different kinds of customers and you should know to deal all these kinds. Some of the customers are really so tough that you may find it hard for selling things to them despite of the qualities that you offer in your product. In such a case, guarantee can help you in earning that toughest kind. They can be attracted of you are offering a full money back guarantee within a particular time period. This can increase the purchase of the product compared to the landing page without any refund policy. This can be really made used for getting better results in sales.
Split Testing Shopping Cart and Buy Buttons
The buy button and the shopping car are the things which are much important for your website. These are things through which the visitors are going to get converted into buyers. It is required for making sure that both these are working flawlessly else the traffic that you bought can go futile.
These tips can be of greater help for you in making a greater change when you are buying visitors to the website. Landing page cannot be considered as the only component that you should focus for better sales.