Search Engine Optimization or SEO is one of the most important online marketing strategies that you can adopt in order to make your business more profitable and increase your sales. There are numerous benefits that a well-done SEO process brings, however, in this article, we will focus on the top 5. By running a successful SEO campaign and continuing to build upon the results, you will not only increase your sales but also your brand awareness and authority in your niche.
Increased Inbound Traffic
Websites that consistently rank among the top search results will always have a higher inbound traffic than those that rank from the 2nd page onwards. Why? Because people usually find top-ranking websites more trustworthy than others. I’m sure you’ve almost never visited the 2nd or 3rd page of the search results when you were looking for something online.
Through SEO, you can improve your website’s authority and increase your company’s rank in the SERPs (search engine results pages). Informative content, relevant keywords, and mobile optimization are just a few SEO methods that will surely increase your inbound traffic.
Improved User Experience
Fast, responsive websites have the upper hand when it comes to incoming traffic. Nobody likes to look for information on a badly optimized website. Users want the information they’re looking for to be easily accessible. Through SEO, you can redesign your entire website to make it more user-friendly and more easily navigable for your potential customers.
Moreover, by optimizing your website, you’re not just helping your users. You’re also helping Google’s, Bing’s or Yahoo!’s crawler bots to index your content. The combination between improved user experience, a faster response time, and easy crawling will boost your website’s search ranking and thus your inbound traffic.
Brand Awareness Boost
Your existing customers are already aware of your brand, especially if you’ve been marketing your company correctly. However, you can never have too much brand awareness. There’s always room for improvement. Similar to inbound traffic, brand awareness is linked to your company’s search ranking. The closer you are to the number 1 result for a certain keyword, the more people will associate that particular keyword to your brand. Remember, people find companies that rank higher more trustworthy.
Better Return On Investment
Nobody likes investing in a technology or a process without being able to assess its ROI (return on investment). Luckily, all SEO agencies can track the results of their campaigns throughout their span. Changes in search results ranking, inbound traffic, rates of conversion, and more can be easily tracked and analyzed when needed. Furthermore, an entire array of comprehensive insights and analytics can be provided in order to assess the performance of the campaign, together with its strong and weak points. Knowing what works and what doesn’t is a great starting point for further improvements.
One of the biggest advantages of SEO is that it’s a very cost-efficient marketing strategy. You’re effectively paying to get users that are actively searching for what you’re selling. While other marketing strategies are also viable, SEO-related leads are more than 60% less expensive. Users who reach your website by searching for specific keywords already know what they’re looking for. Through SEO, you’re focusing your strategy towards users who are actively interested in the products or services that you provide. This results in significant savings.