What specific factors are analyzed in an SEO Audit?

Factors such as web page code, URL structure, page load time, sitemap and robots.txt file are analyzed to ensure that search engines pick up the right pages and ranking signals in your website. We also analyze canonicals and redirects, vet content for quality and duplication, check if images are optimized and assess navigation and design for user-friendliness and responsiveness.

What is the next step after the SEO Audit process?

After we share the comprehensive SEO audit report with you, you can take a decision on executing the suggestions in the report by your internal team or outsourcing it to our team to execute them for you. We shall provide you a cost estimate for our execution services along with the SEO Audit report.

TrafficBOX

SEO Website Audit Services – Technical Analysis

To understand how SEO healthy your website is, we recommend starting with an SEO Audit. This includes Technical, On-page, Off-page, Competitive Analysis and Keyword Research. During this process, we will spot the issues on your website that should be repaired or improved in order to boost organic search performance.

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What’s included in your SEO Website Audit

We can create content for any sort of pages

Keyword Analysis

We do it with a great plan in mind. People are using search engines to find advices, ideas, products or services and they use keywords in their search. The first point in our plan is to identify which are those keywords that can generate the most traffic, so we could integrate them naturally in your website content. Secondly, we will use tools as Google Search Console, Ahrefs, Moz and SemRush to identify keywords opportunities, long tail keywords and the other gaps your website might be missing.

Competitive Analysis

We have our super team of SEO James Bonds. They spy better than any agent you know personally and when they come back from the mission they have big folders of information about your competition. They can find exactly what keywords your competition is ranking for, who they are getting links from, and why they rank better than your website. All this is reported to you with honour and obedience. We can use that gold-weighted info to make good decisions and plan the forward-moving steps.

Technical Analysis

The bigger is the loading speed of your website the more work we have. We don’t get upset when we have to wait too long – it’s our hobby. But, your website visitors might get mad. They love mobile-friendly sites but hate 404 missing pages. They feel secure surfing on sites with correctly installed SSL, but hate redirect issues. These days, search engines think and feel the same, but also ask for more. They want a proper XML sitemap, hate duplicate content and duplicate meta tags! We can satisfy it!

Link Profile Analysis

There are people that speak positively about you. Similarly, some others are talking nonsense in your address. The same is with the websites. There are links that make your website strong and increase its authority, especially those that come from relevant niche sites. But there might be some links that can affect your site image and trustworthiness. We can find and analyse all types of backlinks that your website might have. We also love to check how good your internal links are and what anchors.

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About TrafficBox

TrafficBox is composed of a highly-skilled team of adept content creators, SEO specialists, designers, programmers, and online marketers, all driven by the same passion – to work closely with clients and generate long-term positive results.

We carry out a vast range of operations for our clients, from designing new websites and filling them with content to performing SEO audits and running long-term SEO or Search Engine Marketing (SEM) campaigns.

Frequently Asked Questions

What Does SEO Audit Mean?

SEO Audit is a procedure performed solely for marketing purposes, as it helps evaluate your website and analyze how optimized it is for SEO. There are different steps on the audit list that must be checked to perform a complete website audit. The end goal of this is to discover issues that must be corrected to ensure the website aligns with established SEO best practices.
Some of the things an SEO audit would reveal includes issues with Technical SEO, Website structure, On-page SEO, Potential off-site, User experience, Content gaps and opportunities, and Competitive marketplace insights. This is a great way to not only resolve the issues but to also help you compare with competitors, fix the weaknesses in your website, and also get insights for the future on how to make it better.
You could have a well-designed website with some content but SEO audit would reveal issues beyond the surface level. It would also tell how much more work still needs to be done to improve your SEO.
An SEO audit can take anywhere from 2 to 6 weeks, which could be done every once in a while to keep you in order. Preferably, an audit should be performed at the beginning of a new project and once every quarter. But it generally depends on the size and condition of your website.
There are several tools used to perform SEO audits to save more time from the manual evaluation. These tools will help get all the necessary information required for a thorough SEO audit. Some of these tools include SEO Audit Software, Ahrefs, Google Search Console, Google Analytics, GTMetrix, Link Research Tools, SEMrush, Moz, among others.

What is an SEO Audit Report?

An SEO audit report is what you get after going through the audit process. It is a document that gives an overview of your website’s worth and provides practical steps to be followed to resolve the issues found. It is broken into three steps: Analysis of the website, Identifying the problem and Implementing solutions.
The SEO audit report cannot be generated by just anybody, as it would require someone who is experienced and knowledgeable in SEO. This is why an SEO specialist is preferred to run SEO audits and generate the report, so you can get the best results.
An SEO audit report must contain certain elements to ensure the success of the audit. Some of these elements include URL Structure, Content Optimization, Canonical Tags, Header, Image and Title Tags, Keywords, Meta Description, Internal and External Linking, Page Speed Insights, Server Errors, Anchor Text, Site Maps, and Broken Links. Each of these elements should contain a description and a clear action plan to be followed.
The goal of an SEO audit report is to both get results that would help improve the business and to also educate whoever reads the report. Not everyone is knowledgeable in SEO and may require a little more explanation to understand, in simple terms, what is being reported.

What is a Technical SEO Audit?

A technical SEO audit refers to the process of checking the technical aspects of a website’s SEO, and how it affects the organic search traffic coming to that site. This process aims to target three core things, which include the outcome of the audit, the cause, and the issue. Technical aspects that could affect a website include hosting, indexing, page loading speed, site architecture, URL structure, redirects, sitemap, robots.txt file, image delivery, site errors, and many others. Like every other factor that affects the SEO of a website, how optimized the site is for mobile is also important, as over 50% of all searches happen on mobile.
To get started with a technical SEO audit, you have to start by crawling the website with tools such as SEMrush, Spyfu, or DeepCrawl. This helps you check for duplicate content, indexation, URL parameters, redirects, and your SEO score. The next step is to review your site map and ensure it is clean, concise, up to date, and registered in Google Search Console.
Check the browseable versions of your site; having more than one version can confuse search engines, which could affect your SEO rankings. Check the depth of your internal links and ensure there are no broken links. The speed of your site is also important and can be checked with Google PageSpeed Insights.
About 70% of Google’s page one search results are HTTPS, so you have to check for your Https content too. This includes links, canonicals, and redirects, and mixed content. Other things to look out include your site metrics and backlinks.

Why is SEO Auditing Important for Your Website?

The benefits of performing an SEO audit are numerous, as it is a great way to check for any area of weakness in your website. Search engine algorithms keep changing and every business with a web presence is required to meet the pace to avoid getting left behind and losing to competitors.

With quality SEO audit for your website, you will be able to:

– Find SEO weaknesses
– Assess the competition
– Prioritize marketing
– Monitor your keywords
– Measure the effectiveness of your SEO
– Track progress of the work you’ve implemented so far

An SEO audit can be done either manually using a comprehensive checklist or with an advanced website review tool. The key aspects involved include SEO Technical Audit, Competitive Website Audit, SEO Link and Content Audit, Local SEO Audit. Being able to assess the competition will help you uncover the keywords they use, examine their backlinks, have a feel of the strategy they use, and what their mobile site looks like. This information will help you see what you might be missing out that is making the competition thrive better.

It is easy to view your website on the surface and expect it to be performing effectively. However, an SEO audit shows you what you can’t easily see without a bit of research. You will get detailed insights on the health status of your website and hints on the areas you need to grow to ensure that your business propels forward.

Do I need a website SEO audit?

There are many benefits of running an SEO audit for your website. This includes improved organic search visibility, better SEO, improved keyword distribution, improved conversion rates, enhanced usability, and it also helps you discover potential revenue sources. Think about how these benefits can enhance the growth of your business.

How long does it take to audit a site?

It often takes an average of two weeks to complete the audit of a website, due to the process it undergoes. It may, however, take more time if your website requires additional time and effort. You can contact us directly to get a delivery estimate based on your requirements.

How does an SEO Audit work?

Once you sign up for an SEO Audit with us, we start by running an audit on your website to check all the necessary details. The result from this audit will help you see what you have been doing wrong and what you should be doing to get better results. If you also sign up for our On-site Optimization Service, we will take the cue from the audit and work on implementing the right tactics to help your business grow.

What other services do TrafficBox offer?

To complement the SEO Audit is our On-site Optimization service where we make the most of the elements readily available on your website to rank higher and earn relevant traffic that would keep your business moving. We specialize not only in SEO but also in Blog Writing, Copywriting, Keyword Research, Link Building, Web Design and Development, and more, all of which will be implemented for your site. The best way to ensure you are optimizing your website for growth and increased profits is to do more than a SEO audit and take a step forward with our On-site Optimization service.

Do you offer a free SEO Audit with report?

We have a free SEO Audit Tool to help you identify common SEO issues with your website, which can be further used to generate a free SEO report, improve your site, and enhance your business. However, there is only so much this tool can do without an expert thoroughly running a proper audit on your website. This is why we have provided a service to help audit your site in detail.

Do TrafficBox has a team of SEO auditing experts?

We have a team of experts who will help ensure you get actionable insights into your website, individual pages, and overall traffic. With quality years of experience and knowledge beyond the basics of SEO, you are about to get the best results. By making use of our service, you won’t entrust the success of your business on experiments or guesswork, which could do more harm than good.

Do you offer detailed feedback in the audit report?

To properly audit your site, our experts run Technical Analysis, On-page Analysis, Off-page Analysis, Competitive Analysis, and Keyword Research. We also provide detailed feedback to help with further actions that can be taken on your part to ensure continuity in the progress of your business.

If your question is still unanswered please do not hesitate to contact our support team!