We live in the internet age, where almost everything is being digitized one way or the other. However, despite the dominance of the digital world, marketers still struggle when it comes to selecting a marketing method. Despite digital marketing techniques seemingly taking a front seat when it comes to reaching a wider modern audience, traditionalRead more
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The digital age has reshaped virtually every aspect of human life and quite naturally, business was not left behind either in this race for optimal and maximum digitalization. Marketing as an integral component of modern-day business has also entered its digital age to benefit from the fast information transfer that is re-defining marketing procedures atRead more
With so many content management systems available online, you have no excuse not to build a professional website for your company. Creating one has never been easier. Today, more than 3 billion people use the internet on a daily basis. While, some of them may limit their internet use to social media platforms like FacebookRead more
The world has gone digital and every business that wants to thrive in its industry today would never ignore the impact of the internet. It has been shown that about 80% of users follow at least a brand on Instagram and at least 30% have purchased products from Instagram. Instagram marketing as a fitness professionalRead more
The idea behind launching a crowdfunding campaign on Indiegogo is to make money (not spend money), right? For most people trying to launch their crowdfunding campaign on Indiegogo, there are some things that are simply not feasible, such as hiring a dedicated marketing agency or experienced PR firm to get more exposure. Fortunately, there areRead more
If you haven’t already started improving your business, this should act as a wake-up call. Below, we have put together some marketing strategies that you should be using right now if you’re a real estate agent: Improve Your Photo Quality It goes without saying that real estate is highly dependent on image quality. Especially duringRead more
Paid search is one of the best ways to attract inbound traffic to your website. More traffic means more customers and more customers translates into more conversions. However, if you’re new to paid search, you might make a few rookie mistakes that will probably increase your overall costs. So, how do you know if you’reRead more
Guest posting is one of the strongest online marketing strategies that you should know how to take advantage of. Spreading your company’s message has never been easier. Every business owner looking to grow their company further should invest time and effort into guest posting. It allows you to tap into already-existing audiences that would otherwiseRead more
Creating a solid presence on social media takes a lot of time and effort. The content that you post must remain consistent and relevant throughout each week. Instead of banging your head over and over again on what to post and where to post it, why not try to streamline the whole process? When IRead more
Every business owner wants to grow its customer base. When more people use your products or services, your revenue and profit increases. In the digital era, the first step towards increasing your customer base is to increase the inbound website traffic. More traffic means more potential customers. Here are 4 tips for increasing your websiteRead more