The world has gone digital and as of 2017, it was calculated that 90 percent of U.S. businesses were using social media for marketing purposes. This means for any business to thrive today, you will need more than the mainstream media and this is where digital marketing comes in. Digital marketing is a cost-effective andRead more
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We live in the internet age, where almost everything is being digitized one way or the other. However, despite the dominance of the digital world, marketers still struggle when it comes to selecting a marketing method. Despite digital marketing techniques seemingly taking a front seat when it comes to reaching a wider modern audience, traditionalRead more
The digital age has reshaped virtually every aspect of human life and quite naturally, business was not left behind either in this race for optimal and maximum digitalization. Marketing as an integral component of modern-day business has also entered its digital age to benefit from the fast information transfer that is re-defining marketing procedures atRead more
eCommerce has grown by massive leaps and bounds over the last decade and it is one of the fastest-growing sectors in the world. One of the world’s richest companies, Amazon started out primarily as an eCommerce business and is now worth $1 trillion. If you’re an eCommerce company, you probably know about Shopify. It’s theRead more
Guest posting is one of the most credible ways to build an audience online while impacting others with your knowledge and experience. In addition to building your credibility, guest posting helps you rank higher in Google and also connect with communities. The marketing field keeps evolving as technology improves and more marketing tactics are introduced.Read more
The world has gone digital and every business that wants to thrive in its industry today would never ignore the impact of the internet. It has been shown that about 80% of users follow at least a brand on Instagram and at least 30% have purchased products from Instagram. Instagram marketing as a fitness professionalRead more
You would think that ‘digital agency’ is a redundant term, given that most of today’s advertising and marketing is done through a digital medium. The only reason why it’s still acceptable to call it a digital agency is because other traditional mediums still exist: TV, radio, print, and so on. Not only do these traditionalRead more
Getting your website on the top search results pages of popular search engines is not an easy task. However, if you are looking for ways to achieve this for your online business, the knowledge of SERPs can prove to be a valuable link between your efforts and the success of your online marketing campaign. WhatRead more