We live in the internet age, where almost everything is being digitized one way or the other. However, despite the dominance of the digital world, marketers still struggle when it comes to selecting a marketing method. Despite digital marketing techniques seemingly taking a front seat when it comes to reaching a wider modern audience, traditionalRead more
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eCommerce has grown by massive leaps and bounds over the last decade and it is one of the fastest-growing sectors in the world. One of the world’s richest companies, Amazon started out primarily as an eCommerce business and is now worth $1 trillion. If you’re an eCommerce company, you probably know about Shopify. It’s theRead more
Startup marketing is one of those things that could make or break your new small business. You want to take advantage of all your opportunities if you want your business to strive in an ever-changing digital marketing scene. If you don’t do it, someone else will. Chances are, that someone else could be your directRead more
Email marketing will never become old fashioned only the way it is done. Emails are one among the most effective ways of communicating with clients and prospects. Doing it right hence becomes even more important. So how is one to measure the success of an email marketing campaign? The answer is simple. It is doneRead more