Every business owner wants to grow its customer base. When more people use your products or services, your revenue and profit increases. In the digital era, the first step towards increasing your customer base is to increase the inbound website traffic. More traffic means more potential customers. Here are 4 tips for increasing your website traffic.
Keep Advertising
Without a doubt, advertising plays an important role in attracting more visitors to your website. There are multiple advertising channels that you can use, and, depending on your needs, each of them can bring the sought-after results. Display ads, social media ads, search engine marketing, video ads, native advertising, and email marketing are just a few of the types of advertising channels that you can choose from.
Your goal is to try and tap into as many channels as possible without spending all of your advertising budget. Social media ads are a great way to start if you haven’t started already. You can choose between paid and organic and target the audience that you believe will be most interested in your company’s products or services. Keep in mind that advertising is a dynamic process and you should always keep an eye on the results. Make adjustments as you go and reap what you sow.
Be Present On Social Media
Your products are great, your customer service is excellent, and your website content is optimized. What are you missing? Social media presence.
A successful company must have a strong social media presence if it wants to keep growing. More than half of the people on the planet have access to at least one social media platform. Facebook, Instagram, Twitter, and LinkedIn are just a few of the platforms that you should promote your business on.
Besides being able to share your content and interact with your new and existing customers, social media allows you to promote your company through ads. Keeping your social media fans interested and engaged will slowly but steadily increase your inbound website traffic.
On-Page SEO
Search engine optimization, or SEO, is an ever-present process in our daily digital lives. A well-optimized website will rank higher on the search results pages. The closer your website is to the first spot on the search results, the higher the incoming traffic. Think about it: do you ever visit the 2nd or 3rd page of Google’s search results when you’re looking for something? Probably not.
There are various methods through which you can and must optimize the content of your website. Create valuable content, have the right alt tags and meta descriptions, create internal links, use the right keywords. Combined, all of these methods will improve your website’s ranking and attract more website traffic.
Use Long-Tail Keywords
It’s no secret that keywords play an important role in search engine optimization. Without them, your website’s pages wouldn’t be able to appear in the search results when people search for products or services that are related. With that being said, you should know that there are two types of keywords that you can use: head keywords and long-tail keywords.
Although head keywords are more common, long-tail keywords are those that have a higher conversion rate. Think about it: when you’re just searching for something, you tend to start with a head keyword, like “laptop repair”. Once you start browsing websites, you start to narrow down on your search. “Laptop repair” turns into “laptop screen repair New York” or “laptop hard disk recovery Los Angeles”. Using long-tail keywords will not only boost your inbound website traffic but it will also increase your conversion rates.
