In today’s world, the Internet dominates the way people see things. Having an online presence for a content you create or product that you have crafted is extremely easy, but it all funnels down to the viewership that your content or product gets. By practicing a few techniques and also taking help from others, it is possible to increase search engine traffic to your website or blog. Here are 10 ways you could go about doing it:
1. Quality Of Content
On the web, content with high quality is highly rewarded. The content can be your thoughts or a description of a product, the better it is written, higher is the probability that people will share the content. This would get you a wide spread reach. Choosing the right title for your post and the way in which the content is structured, greatly affects how easily it can be discovered in a search engine result.
2. SEO Optimization
Optimizing the content greatly increases the web traffic to your site. In simple words, the optimized content would be easy for the search engine to work on and know exactly what is being conveyed. Thus it will lead to your content being shown at the top of the search engine results page. To get the most out of optimization, you will have to put in some time to figure out the appropriate keywords and a good description of your article or product.
3. Keyword Research
Content is usually built around the right set of keywords. Determining the apt keywords might not be an easy task each time. Thus, to guide you in this process, you can use the help of external tools which assists you in the selection of keywords. Many keyword tools exist but the most popular ones are: Google’s keyword planner and Bing’s Keyword tool or tools by Wordtracker and Yoast.
4. Targeting A Niche
When articles or posts written targeting a specific topic or specific problems that people face, an increase in the web traffic from search engines is easily noticeable. This tends to happen because content written on general topics get left behind. For example, a user would search for “ chicken sandwich” or “veg cheese sandwich” depending on what he wants, rather than just search for “sandwich”. So, it is always better to have a niche irrespective of the vertical that you are trying to talk about.
5. Hold Your Base
One of the things that many experts would agree upon is that, search engine traffic increases if you are consistent in generating content and if you are patient enough to let that happen. It takes time and effort to build a good amount of web traffic, which you can constantly monitor. But it doesn’t usually happen very fast. Credibility of your website or blog increases with time, with time that should generally be measured in years.
6. Guest Blogging
Guest blogging involves writing articles for other well established websites or blogs and providing links back to your blog for keywords that is related to you. This is called backlinks. Creating a healthy set of backlinks from the other blogs tends to increase the ease at which your website can be found, thus leading to an increase in the search engine traffic.
7. Gather Your Sources
It is very likely that you have friends, colleagues or acquaintances in the industry or who have a top ranked blog. They are your sources. Asking them to create backlinks on their blogs for keywords that you are marketing will create a compelling set of links that increase web traffic to your blog very fast. You can also ask website owners to do the same. Even if one agrees among the ten people you ask, that is great because you would have one new backlink and that counts too. This process is called the “Healthy Link Building”, so to do this all that is required of you is to ask.
8. Buy Web Traffic
There are companies who have a network of hundreds or even higher number of high ranked websites that target various niches and attract millions of viewers. You can exploit this network to spread your work or content to hundreds of thousands of unique viewers across the world. There are many companies like us are into this kind of business. If you choose to buy web traffic, a great offer awaits you, head over to TrafficBox.
9. Marketing On The Internet
There are many platforms that market the products or content on the internet. Google’s Adsense platform for example, allows you to advertise or feature your website when search queries are made with the keywords specified by you. This also provides flexibility for targeted viewers on their blogger platform. The only disadvantage of this is that , the viewer would have to click the featured link to your website to view the whole content. Many big companies like Yahoo, use Online advertisements as well.
10. Having A Community
Building a community of viewers is like building an army of virtual Men In Black agents. They indirectly and quietly promote and increase the search engine traffic by discussing, sharing and providing opinions regarding the content generated though your website. Thus, it is advisable to be a part of and also build healthy active communities.
Increasing search engine traffic doesn’t imply that you will have to implement all of the ideas mentioned above. Some of the methods complement the others while a few stand independent. It is up to you to choose a wholesome subset that suits your need. These methods could be used to achieve a sustained growth in business or personal endeavors in the online space. Concerns regarding any of these methods, specially buying web traffic is understandable, but here again, all you have to do is ask, and we will sort out the issues.
Do you have any success stories of increased search engine traffic by using one or more of the methods mentioned above? Or have you tried any other methods that worked great? Do share your thoughts and opinions in the comment below.