There are many ways that you can effectively market your startup business and here we look at just three of them.
Work With Social Media Influencers
You can vastly improve your search engine ranking by making use of good quality organic links such as blogs, articles, and features produced by social media influencers. If you can get your products or services mentioned or talked about by those that influence social media then you will find traffic being driven to your site.
Social media influencers that have a good following will have a powerfully positive impact on your brand. Because they are so influential, they will also have a good domain authority so make sure that you make the most of it!
Get your Brand Mentioned in Top Magazines and News Sites
Getting your offering included in top magazine, newspaper and blog features can lead to more sales and help raise the profile of your brand. What you have to do is come up with a good story; think like a journalist and put something together that tells the world how unique your business is and then get in touch with the most suitable publications, asking them to share your story.
Another great idea is to build good relationships with journalists; follow them on social media and find out what they like to write about and what type of features they normally work on. You also need to make the time to read as much as you can; magazines, blogs, and newspapers but also niche publications related to your product.
Think about how you can blend into their features, maybe talking about your rise to fame, giving expert tips or acting as a career coach for others interested in your sector. You could even offer free samples or loan your products for reviews, making sure they add a link to your site.
Ever dreamed of being featured, or written about on Forbes, Inc, Entrepreneur, or HuffingtonPost? Think for a moment about the reaction from your clients when you get featured in a top business publication. Imagine what it would be like to share that kind of validation with family, friends, and clients on Facebook one evening.
Outreach and Work with Influential Bloggers
All new businesses find it tough to promote their products/services when they don’t yet have an audience. Without your own community in place, you’ve got the option of either paying to get people to your website or you need to link into someone else’s audience until yours has grown. By making use of blogger outreach you can get your offering in front of interested buyers. Try asking bloggers to feature you, so driving traffic through to your site. Make sure they are interested in your industry and swop a mention in their blog for a free product or service from you.
Find influential bloggers in your industry and ask them to review your product or service in return for a useful and free product and resource for them to use. If after some investigation you still can’t a find blogger who will review and write about your product for free you can use our editorial links service.
If you are struggling to get any of these marketing ideas working for you, then we offer a comprehensive service that will take care of these three key methods as well as a whole load of others. Being a new startup doesn’t mean that you necessarily have to be on the back-foot when it comes to getting known and getting your name out there. There are many effective ways of marketing yourself and working with a professional team can get your new business off to a great start.